Westland Co-operative Dairy demise is self-inflicted

The approaching demise of Westland Co-operative Dairy (trading as Westland Milk Products) has come as a surprise to many people.  It should not have done so.  At the very least, either a partial sale or major joint venture has been inevitable for some years. Survival as a co-operative is now impossible.

Most of the people I talk to think the sale to Chinese company Yili is a very bad idea. West Coasters do not like it. Even Minister of Agriculture Damien O’Connor is of that opinion. And if a sale really is necessary, then the common perspective seems to be that it should be a local company.

In response, I say ‘dream on’.

The die was cast many years ago.

There is no local company with the strength to take over Westland’s debt and operations. That includes Fonterra which is itself in asset divestment phase.

Quite simply, the Westland co-operative has got itself into a dreadful mess with too much debt and a non-competitive milk price relative to other companies.  This is a serious matter for all West Coasters given that the Westland co-operative is the biggest employer on the Coast.

The root of that problem has been steadily developing over the last 17 years.  Once Westland got on the slippery path it could not find its way back to firm ground.

As the proverb says, success has many parents but failure is an orphan. So, no-one is going to put up their hand and say ‘mea culpa’.

However, all of the Westland directors for the last 17 years should be asking themselves ‘where did we go wrong?’. Where did it all start and when were the last opportunities to get back onto firm ground?

Arguably, the answers to these questions are no longer relevant to the future of Westland itself. It’s too late to make any difference. But they are relevant to the directors of every other New Zealand co-operative business. There are lessons to be learned.

I have always been a strong believer in the role of co-operatives within agribusiness. For quite some years I taught a course at Lincoln University on co-operatives.

Co-operatives can help farmers maximise the selling price for their products and also minimise the cost of specific inputs. They change the power balance between farmers and those who are further along the value chain towards the market.

However, co-operatives can only be long-term successful if they show financial discipline. That means making sure there is always enough money left in the kitty for capital expenditure. It also means keeping a rein on managers who are driven by growth at the expense of company stability, and not being fooled by a company’s own PR.

The Westland dairy co-operative began its modern-day life in 2001. That was when the New Zealand Dairy Board was disestablished and Westland chose to go it alone from Fonterra. Westland was paid $84 million for its share of the Dairy Board and it thereby started its modern life with minimal debt.

I say ‘modern life’ because the Westland dairy co-operative actually goes back to 1937. However, prior to 2001 it did not market its own products. The Dairy Board did that for them.

The first big mistake of the modern Westland co-operative was that they stayed with a traditional capital structure of cheap shares with no capital gain. The mantra was ‘cheap-in and cheap-out’.

However, Westland always had ambitions to grow its business. Way back in 2001 I led a team from Lincoln University that was tasked by the co-operative with assessing the scope for increased milk production on the Coast.

We analysed the soil maps and overlaid existing farm land use with GIS mapping. We had some debate about the suitability of some soils, but the overarching message was clear. There was indeed great scope for expansion.

Westland did not ask us to address the issue of funding the necessary increase in processing capacity. Westland could themselves see that they had plenty of borrowing capacity. However, Westland got carried away with reliance on debt. It became a slippery path.

Westland’s cheap-in and cheap-out policy meant that farmers supplying new milk had to make a one-off capital contribution of only $1.50 for each additional kg of annual Millksolids production. That was crazy. And there lay the seeds of Westland’s eventual demise.

Although the seeds were sown back in 2001, the sprouting shoots of trouble were not evident until about 2009. Even then, there was time to change the policy and require new production to be equity funded at say $4 or thereabouts. But it did not happen.

This capital policy was highly beneficial for some major corporates, including Landcorp. It meant there was a wealth transfer from existing family farms on the Coast to these expanding businesses.

I remain puzzled as to why Westland’s external directors did not argue for increased capital contributions.  Perhaps they did, but if so, they did not argue hard enough.

Westland could still have survived with its low capital contributions, but only if everything went well. The capital structure left no resilience to withstand misfortune.  Lack of retained earnings made the situation worse.

One such misfortune occurred during the global financial crisis. Westland’s currency-hedging skills were inadequate. To its cost, it became an accidental speculator. That was a management mistake, but perhaps the external directors, with their financial background, should once again have been looking more closely.

Westland also lost a huge opportunity in 2009, when, following the tragic death of CEO Scott Eglinton, the new CEO reversed the policy of moving to A2.

To place the A2 issue in perspective, in this current year, The a2 Milk Company should make a net profit well in excess of $300 million, all from about 20 million kg A2 Milksolids produced by Synlait farmers. If Westland had continued with its A2 policy, then it could by now have been producing more than 50 million kg A2 Milksolids per annum under its own banner. The economics of West Coast life would have been very different.  I tried in 2009 without success to convince the new CEO to stick with the A2 policy.

Westland’s most recent problems stem from expansion into Canterbury, the associated debt, some cost over-runs, and poor performance of value-add investments. Those value-add outcomes illustrate that value-add is harder than it might seem.

Without the Canterbury expansion, Westland could probably have survived.

To those who now want to criticise the proposed sale to Yili, I say ‘think again’, and do that thinking in the real world.

Yili has been investing heavily in its Oceania (Waimate) operations and is financially strong. It has given ten year guarantees to match the Fonterra price.  It has the supply chains in place through to Chinese consumers.

There is no local company that can match the Yili offer.

Yes, we can continue to regret Westland’s spilt milk of the last 17 years, but it is also time to move on.  Westland’s farmers now need to focus on reducing their own farm debts to sustainable levels.  These next ten years will indeed go quickly.

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About Keith Woodford

Keith Woodford is an independent consultant, based in New Zealand, who works internationally on agri-food systems and rural development projects. He holds honorary positions as Professor of Agri-Food Systems at Lincoln University, New Zealand, and as Senior Research Fellow at the Contemporary China Research Centre at Victoria University, Wellington.
This entry was posted in Agribusiness, China, Dairy. Bookmark the permalink.

8 Responses to Westland Co-operative Dairy demise is self-inflicted

  1. Floyd says:

    Hi Keith, another insightful piece.
    Is Westlands trouble just an extension of your previous article, shareholder directors were possibly too complacent and just as the wider industry relied on capital gains to water down debt?
    In 2008 I went for a trip down to the West Coast to look at farms to invest in and even potentially move down too. Cheap land, cheap shares with a competitive milk price (at the time) and a real willingness from regional council to see land development were very appealing to a young farmer like myself. It was the lack of exit strategy that stopped me, it was very difficult to get out of the coast when you wanted to move on. In that respect it’s only got worse.
    A sale to Yili looks imminent and the best way out.

    • Keith Woodford says:

      Floyd,
      Yes, the exit strategy is important and not everyone thinks about it. Yes, debt complacency and reliance on inflation was probably an underlying driver of some Westland behaviours. In reality, they lost resilience to withstand shocks.
      KeithW

  2. Mike McIntyre says:

    Fantastic article.

    I had some push back on my articles (though nowhere near the same depth), that’s why I wrote another.

    Sent from my iPad

  3. Mark Orr says:

    Hi Keith, this is outside of our field of expertise or my direct interests but I always take the time to read your clear, honest & well delivered industry commentary. You’re the Chris Lee (stockbroker in paraparaumu) of the NZ dairy world. Keep it up.

  4. Pingback: Rural round-up | Homepaddock

  5. Fred says:

    you say Westlands could be selling A2 milk under its own brand now I`m at a loss to understand why Fonterra are not selling A2 milk under there own brand and taking on A2 Milk to get the value added returns ,with all the a2 milk Fonterra could quickly add to their supply over the next 5 years they could A2 Milk far behind ,I fear Fonterra has made a soft short term call and farmers will regret this as A2 Milk Company gets more and more power and starts dictating prices like it has for Synlait farmers last season

    • Keith Woodford says:

      Fred.
      Fonterra made a decision to work with A2M/ATM rather than develop their own brands. The details of the agreement have not been made public. Fonterra’s reasoning would no doubt be related to their lack of capital that would be needed for brand development. The merits or otherwise of their decisions will no doubt be debated in the coming years. For those Fonterra farmers who have A2 herds there are indeed important questions as to how they can benefit from A2, and that is something I give a lot of thought to.
      KeithW

      • Fred says:

        Once Pokeno gets going will they not compete directly with Fonterra for A2 herds and without all the baggage Fonterra has to carry be more competitive,also with Synlait Chinese owned and with ATM being shareholders I can only think Fonterra have been played and will continue to be .Fonterra have all the future capacity at the moment for A2 milk but look like they will miss out again

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