Category Archives: A1 and A2 milk

Fonterra’s strategic reset interacts with new Board dynamics.

Fonterra’s December update shows that the strategic reset is under way, albeit at an early stage. Key indicators include that the Beingmate JV is being unwound and that Fonterra’s China Farms are under heightened scrutiny. The big shock is that … Continue reading

Posted in A1 and A2 milk, China, Fonterra | 5 Comments

It’s different in Russia

This last week I have been working in Russia on issues of A1 and A2 beta-casein.  I am still there, but today is Sunday and together with my wife Annette, I am on a fast train from Moscow to St … Continue reading

Posted in A1 and A2 milk, Dairy | 4 Comments

A2 becomes a global dairy disruptor

A2 dairy products are now mainstreaming on a global platform.  In marketing parlance, A2 is becoming an industry disruptor. A2 dairy products are characterised by being free of A1 beta-casein.  Instead, all of the beta-casein is of the A2 type.  … Continue reading

Posted in A1 and A2 milk, Agribusiness, China, Dairy, Fonterra, Synlait | 2 Comments

A smorgasbord of agricultural issues

[For the last three years I have been writing fortnightly columns for NZFarmer, which is delivered free to all New Zealand farmers. However the agricultural press in New Zealand is undergoing major change. One part of that change is that … Continue reading

Posted in A1 and A2 milk, Agribusiness, China, Dairy, Meat Industry, Mycoplasma bovis | 1 Comment

A2 shifts from a brand to a category, with Nestle and Mengniu now on board

It is only six weeks since mega-sized Fonterra in New Zealand and medium-sized Freedom Foods in Australia announced their intention to produce A2 dairy products, these being products free of A1 beta-casein.  Since then, both Nestle and Mengniu have stepped … Continue reading

Posted in A1 and A2 milk, Fonterra, Uncategorized | 11 Comments

Why has Fonterra gone A2?

It is now more than a month since Fonterra and The a2 Milk Company (A2M) announced that they are going to work together. After the initial shock, and with Malcolm Ellis, National Market Manager from New Zealand-dominant dairy-semen provider LIC … Continue reading

Posted in A1 and A2 milk, Agribusiness, China, Dairy, Fonterra | 12 Comments

A2 herd conversion strategies

The decision by Fonterra to work jointly with The a2 Milk Company (ATM) to produce A2 dairy products will have come as a shock to everyone outside the direct negotiation process. This change now throws into sharp relief the challenges … Continue reading

Posted in A1 and A2 milk, Dairy, Fonterra, Synlait | 4 Comments