The A2 milk journey is just beginning

I have been involved with the A2 milk journey since 2004 when I first started writing about A1 and A2 beta-casein. Then in 2007 I wrote the book ‘Devil in the Milk’ about A1 and A2 beta-casein and the associated milk politics. That caused quite some controversy. An American edition followed in 2009, then a New Zealand update was published in 2010, and then in 2018 there was a Russian language edition. There were also requests more recently for an edition in other languages, but I turned those down because I knew that a totally new version was required to bring things up to date.

I had planned for that to be written in 2023, but my own health issues got in the way and it is still sitting on the back burner. Time will tell.

In the meantime, my recent article on Synlait and its problems, including the disagreements between Synlait and The a2 Milk Company, has led to email correspondence with readers asking: what is happening within the overarching A2 milk category? It seems to have gone quiet, they say.

Yes, it has gone relatively quiet, but it is far from dead. The supermarket where my family buys milk sells three brands of A2 milk, sourced from three different suppliers, these being Fonterra, Lewis Road and Fresha Valley. There is also a broad range of micro brands at regional level. There are at least three brands of A2 infant formula sold in New Zealand, and there is A2 ice cream from Appleby in both my supermarket and in my fridge.

First, some clarity on the difference between ‘a2 Milk’ and ‘A2 milk’. The first of these terms with the small ‘a’ is a trademark of ‘The a2 Milk Company’ who pioneered the concept of A2 milk both in New Zealand and globally. In contrast, ‘A2 milk’ with a capital ‘A’ is a generic category of milk where all of the beta-casein is of the A2-type.

The term ‘A2 milk’ is a term that I and others were using long before the trademark ‘a2 Milk’ came into existence. Accordingly, and linked also to A2 being the original natural form of beta-casein, there are no patents relating to the milk itself. Hence, there should also be no trademarks preventing any dairy company from marketing milk labelled as ‘A2 milk’ as long as it is free of A1 beta-casein.

However, The a2 Milk Company is very litigious and new entrants to the category do get a ‘cease and desist’ letter for using ‘A2 milk’ to describe their products.

Small companies are typically scared to take on a company like The a2 Milk Company, which has more than $750 million in the bank, no debt, and is now back in the NZX10. So, often they try to avoid the threat by using terms like ‘A2 protein’ ‘or A2 infant formula’.

The a2 Milk Company still likes to throw its weight around in regard to whether those terminologies are acceptable, but it did lose two recent contests about A2 trademarks with Danone and Theland. We may not have heard the end of the trademark disputes.

The renaming of ‘A2 Corporation’ to ‘The a2 Milk Company’ and the registration of ‘a2 Milk’ as a trademark was a clever commercial ploy, which arguably should never have been accepted, given the confusion it creates. Fonterra also uses the same ‘a2’ trademark but that is under licence from ‘The a2 Milk Company’.

The key point to remember here is that in anything I write, the use of ‘A2’ or ‘A2 milk’ refers to a category of milk where all the beta-casein is of the A2-type. Any term using ‘a2’ by itself, or at the start of a word, refers to products of The a2 Milk Company or other companies that it has licensed. For example, Fonterra’s a2-labelled milk is produced by Fonterra itself, but Fonterra pays a fee to The a2 Milk Company to use the trademark.

The a2 Milk Company, the biggest A2 marketer in the game, currently purchases all of its infant formula in a consumer-ready state from Synlait. It is currently the fifth largest marketer across all infant-formula categories in China, not just the A2 category.

After exceptional growth between 2010 and 2018, such that The a2 Milk Company was the largest company on the New Zealand stock exchange of any type, things have definitely quietened down. There are at least four contributing reasons for this.

The first reason was that a2 Milk was hit hard by COVID. They had been very entrepreneurial in their alliance with daigou who were local Australian Chinese in Australia who themselves wished to send the product to China-based colleagues. With COVID, this trade fell apart.

The second reason is that only limited clinical research has been undertaken recently. This is in part because A2 products cannot be patented as such. So, no dairy company is willing to fund major research that other dairy companies will also benefit from. Also, lack of patents means that none of the pharmaceutical companies that fund development of new drugs are going to research the health implications of A1 versus A2 beta-casein.

The third reason is that most global dairy companies are in the A2 business purely for risk-management reasons. They cannot afford not to have A2 products in case the A2 message suddenly becomes dominant in the media and they are left behind.  With the exception of The a2 Milk Company whose business is solely related to A2 products, and similarly with several niche companies, life would be simpler for dairy companies if the issue simply went away.

The fourth reason is that most of the health conditions linked to A1 beta-casein are chronic conditions. This means they result from long-term exposure. This makes it very difficult to do clinical trials. This is the same reason that clinical trials have never proved that smoking causes cancer, and hence why it took so many decades for powerful smoking-related health messages to become effective.  It makes for a long journey.

As well as authoring many A2 articles for farmers and consumers, I have also, over the years and as someone who likes to cross the boundaries between economics and science, co-authored six peer-reviewed papers in medical and nutrition journals on A1 and A2 beta-casein. My latest peer-reviewed paper, in this case single-authored, was published in 2021 in the International Journal of Environmental Research and Public Health. So far, according to Google Scholar, it has in just over two years picked up 17 citations within other scientific papers, where those authors are writing about their own work. Most of my co-authored scientific papers in medical and nutrition journals, published somewhat earlier, have now picked up over 100 citations, with one paper from 2015 totaling more than 200. That seems to say that the A2 issue is far from dead among the medical and nutrition fraternity, and with good reason.

It would be fair to say that most of the scientific beta-casein papers I am associated with initially went against mainstream wisdom. That has gradually changed as others have built on the work we reported.

One of the initial criticisms of the work on A1 versus A2 beta-casein was that it was supposedly highly unlikely that beta-casomorphin7, which is the opioid released from A1 beta-casein, could get through into the human bloodstream. That is now well proven. We also know the factors that influence whether this will occur.

There was also great scepticism whether beta-casomorphin7, if it did get into the bloodstream, could affect so many different organs of the body. However, it is now well understood that most organs of the body, including the pancreas, heart, lungs, kidney, brain and peripheral organs, all have mu-opioid receptors to which the beta-casomorphin7, being itself a mu-opioid, is highly attracted. How that then plays out depends on the individual genetics of the person. Just like with any drug, both the main-effects and the side-effects do vary from person to person.

The areas where it has been easiest to conduct clinical trials relate to digestive effects, reaction time and brain fog. This is because the effects occur within minutes and hours. It is therefore feasible to measure these effects directly in humans.

The irony is that although scientific knowledge continues to build, that information is not yet transferring efficiently to the general population. Another irony is that New Zealand is further down the track of dairy-herd conversion to produce milk free of A1 beta-casein than any other developed country.  It could have been a winner.

A third irony is that human milk is of the A2-type, as is sheep milk, goat milk, and indeed all mammals apart from the European breeds of cattle, where an ancient mutation has caused many modern dairy cows to produce A1 beta-casein.

Good science always wins out in the long run, but it can be a long journey with many twists and turns.

About Keith Woodford

Keith Woodford is an independent consultant, based in New Zealand, who works internationally on agri-food systems and rural development projects. He holds honorary positions as Professor of Agri-Food Systems at Lincoln University, New Zealand, and as Senior Research Fellow at the Contemporary China Research Centre at Victoria University, Wellington.
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17 Responses to The A2 milk journey is just beginning

  1. David Porter says:

    Thanks Keith, very interesting.

    If you could recommend that I read one paper on A2 milk, which one would that be?

    • Keith Woodford says:

      I am going to recommend my own 2021 paper in the International Journal of Environmental Research and Public Health. It is written primarily for scientists and health professionals with some technical terms but I am sure you will get the gist of it. I believe it demonstrates the breadth of knowledge that exists but there is heaps more to say beyond what is written there.

      Here is the link

      If for any reason that does not work try this

      https://doi.org/10.3390/ijerph18157911

      KeithW

  2. John McEwan says:

    Dear Keith enjoy your articles. You probably get many suggestions for new articles but this one raises another. The history and subsequent evolution of the diagou trade to China. Diagou has greatly affected, not only A2, but many other NZ food industries. This includes the NZ sheep and goat dairy industries with Maui milk recently telling their suppliers to stop supplying milk for processing. My understanding is the diagou “luxury trade” has not got smaller it has just changed distribution channels, products and perhaps margins?

    • Keith Woodford says:

      John

      I understand how the daigou trade worked for The a2 Milk Company and that would make a good story in itself. There was nothing strategic about it, but The a2 Milk Company was quick to recognise the opportunity that was developing and aligned themselves with the daigou to great effect. It meant that the daigou would buy the product and give The a2 milk Company the often multiple addresses across China to which it was to be couriered, and then chartered cargo planes would fly to China loaded with infant formula, with land couriers from there. it was a great example of a innovative supply chain that got the product widely across China

      But I think the a2 situation was unique in terms of how everything came together. And it would probably have continued for quite some time if it were not for COVID. However, Chinese regulations were also changing.

      I don’t know enough about other products sold that way to write more broadly about the daigou trade. And I only know abut Maui sheep milk formula from what I read in the media. What I do know is that it isa different world since COVID.

      KeithW

  3. Sam says:

    Hi Keith,

    Your articles on A2 Milk always spark joy and garner much reader interest. The ability to distill numerous scientific articles and jargon into a blog post that the general populace can understand is a skill and dedication that few possess.

    There are a few points you raise which perhaps you could elucidate us on further:

    1. You mention that the a2 Milk Company (ATM) has a broad range of patents that protect it from competitors. Do you believe this is actually detrimental to the A2 story as it disincentivises marketing and further R&D (by others) into the category, as ATM itself has not come out with any game changing products in recent years?
    2. With NZ further down the track on A2 herd conversion, how is China progressing? Would their dairy system and top-down control expedite a faster switch if they wanted it?
    3. I know it’s difficult to comment on inter-company dynamics but how do you think the relationship between ATM and Synlait got so acrimonious and do you see a way for them to make amends? It seems a shame they were not able to work together and grow the A2 proposition for our country and as a whole.

    Warmest regards,

    Sam

    • Keith Woodford says:

      Sam,
      1. There is a need to distinguish between patents and trademarks. I am pleased that there are no patents relating to the A2 product characteristics. I have no problem with patents relating to specific testing methods of cows or milk. Trademarks are fine as long as they don’t cause confusion. In the case if A2 and a2 I think that the trademarks have caused confusion and I don’t like that at all.

      2. I think the Chinese companies will make their own decisions. There is some A2 research going on in China. The way China works is that the Central Government gives ‘guidelines’. They could at some stage ask the big companies to look closely at converting their herds to A2 and that would be taken as more than a gentle hint. But the big companies are already watching closely. For example both Yili, Bright and Mengniu are all well informed.

      3. My own view is that the historical alignment and effective JV was vey important. But I don’t think it is feasible for it to continue in its present form. And I think there are dislikes that now have deep personal elements to them. But both companies still need each other in the short term. I can see how a joint takeover by a2 and Bright could work for both a2 and Bright but it would need to be carefully structured. Of course both companies have sufficient funds to individually buy out Synlait but neither a2 nor Bright may be willing to let go.

      From the sidelines I am watching with great interest.

      KeithW

  4. Andrew says:

    I think a less biased and more complete view of A2 and its “observed” benefits is the research paper by Cochrane and Kompetenzzentrum für Ernährung (otherwise known as the Competence Center for Nutrition) and references Dr Woodford’s papers:
    https://www.kern.bayern.de/wissenschaft/233438/index.php

    https://www.kern.bayern.de/mam/cms03/wissenschaft/dateien/kurzpublikation__a1-_versus_a2-milch.pdf

    I’ll quote the summary:

    The study results were contradictory. Some studies showed a connection between the A1 and/or A2 milk consumption and the investigated health influences in people, others not.

    In addition, all randomized-controlled studies have only used metabolic parameters as endpoints, not diseases. These parameters, such as high cholesterol, increase the risk of certain diseases, but do not lead to it and are not their sole cause.

    The qualitative evaluation of the studies…showed a “moderate”, “low” or even “very low” trustworthiness of the results.

    Conclusion
    According to the extensive research results, there is currently no recommendation for the A2 milk. In order to be able to make actual recommendations, further high-quality studies, which result in meaningful data, are necessary.

    • Keith Woodford says:

      Andrew,
      The pdfs you refer to are in German, which for me is unfortunate, as translating a pdf is complex relative to translating directly from the internet.

      I cannot see where it has been published in a peer reviewed journal, and at this stage my initial conclusion is that it has not been published in a journal.

      It appears to include references up to 2016, but mainly with references that are much earlier, and it would be fair to say our knowledge of the issues has improved since then. So it is somewhat out of date.

      It appears to be a Cochrane review that excludes epidemiology – I make that assumption based on references that seem to be mssiing.

      The comment that the random-controlled studies measure metabolic endpoints rather than disease is true for those that are undertaken on humans rather than animals. It is not possible to get ethical approval for human studies that go to disease endpoints. You always have to stop before then. We have to rely on blood, urine and faecal parameters.

      In special circumstances, approval can be obtained to send tiny remote cameras through the digestive system, but that sort of approval is extremely hard to get for healthy people.

      It appears that all animal studies have been excluded – I think that is standard for Cochrane reviews. 

      These issues align with my comment about smoking and how it was incredibly hard to counter the arguments from tobacco lobbyists as to ‘where is your evidence’. But most of us now know that the lobbyists were greatly conflicted.

      KeithW

  5. Keith Woodford says:

    Thank you Andrew
    It is indeed an interesting response from you.
    And clearly you have done some searching.

    You seem to have access to papers that sit behind a paywall which suggests you have professional access to a University or associated library. Are there any disclosures you wish to make?

    With reference to Ho et al where I am the second-listed author, you are wrong in saying that the paper showed no differences. And the differences were statistically significant. That is a big error on your part. 

    All authors of that paper provided full disclosures of their potentially conflicting interests. That, of course is how conflicts should be managed. For the record here, the author associated with A2 corporation was their senior nutritionist and PhD qualified. Also, for the record, the she was not involved in the lab work and the raw results came straight to me.

    At least two of the papers you refer to were scoping and mini reviews. These are the papers you write when you want to justify doing some more research. So that is why they say more research is needed. 

    As for Barry Marshall, I had to look up his name to remind me who he was. But yes, he was someone I admired back in the 1980s and 90s, long before he won his Nobel prize. He certainly had a major impact on medical science in relation to stomach ulcers by fighting against conventional medicine and he was proven to be correct. I have never forgotten the impact he had, but for a moment his name had slipped my mind.

    One of the papers you cite I was an anonymous referee for.

    I may add something further to this response when I get some time, or I may at some time use it as a nice example of how the opposition plays out to the issue of A2 Milk.
    KeithW

  6. dairycare says:

    Hi Keith

    I read all your articles with a lot of interest. Is there any research done on cow of Indian origin such as Gir or Sahiwal. Is it true that their milk is A2.

    • Keith Woodford says:

      Dairycare,
      All cows that are from pure Indian and Pakistani breeds will be A2A2; i.e. carrying double copies of the A2 gene. Similarly, any pure African cows will be A2A2. The only exception would be if there is some recent European genes in those cows from crossbreeding.

      Keith

  7. jbj4549 says:

    Thanks Keith most interesting update on an Important subject.

    in the UK it’s several years since some supermarkets sold A2 milk in a small way. Now searching on Google I only find one farm in Norfolk advertising their Jersey milk as A2.

    Jersey milk is fairly widely available but apart from the above farm never seems to mention A2, only that it’s high fat!

    We buy organic milk from rare breed Red Poll cows which is delicious. They’ve been tested for A1/A2 & found to have a %age of A2 & probability will be selecting A2 bulls in future.

    John Beresford.

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  9. Shannon says:

    Hi Keith,

    After finishing your book on this topic last week (which was wonderful and eye-opening) I went searching for updates on the industry – what a nice surprise to find such a recent update!

    I’m based in the US and surprised by how little awareness there is about A2 vs A1, and how few products there are. I can’t digest dairy in the US, but just went on a trip to India and was able to eat all sorts of dairy products with no issue. It was the first time in 5 years I could have real cheese! That experience led me down the A2 rabbit hole and to your book.

    A few questions from your post

    • When you say A2 products can’t be patented as such, is that because A2 Milk Company holds the patent and trademark?
    • Why aren’t there more brands in the US? There are a few popping up, like Alec’s Ice Cream, but given my experience in India, I’m shocked there isn’t more demand and more brands
    • Are American farmers less interested in converting their herds or just unaware of the issues?

    Thanks so much in advance, you’re doing incredible work and I’m passing your book along to all my friends who have the same undiagnosed dairy issues that I do!!

  10. Keith Woodford says:

    Hi Shannon

    Thank you for those nice comments.

    A2 milk is natural so it is not possible to patent the product.

    It is only possible to patent testing methods. In practice that means that anyone can produce milk free of A1 beta-casein.

    Trademarks protect a brand from being copied but there is nothing to stop others using a brand using the term ‘A2 as long as it is not considered to be confusing.

    My recollection is that there are more than 30,000 supermarket outlets for a2 Milk in the USA marketed by The a2 Milk company. But I think there is probably a lot more supermarkets than that in the USA.

    There are also a number of nichebrands.

    A lot of USA farmers will have heard something about A2 milk but they have relied on false information and really have very little idea. I think organic farmers tend to be better informed, in part because of an article I did a long time ago for Acres USA.ne. But the journey is still going to be a long one.

    If you click on the A1 and A2 category on the RHS of this website then it will take you to about 40 of my articles on the topic written over the last 15 years or so and all subsequent to ‘Devil in the Milk’. If you scroll down to near the bottom of the category you should see a 2010 update to ‘Devil in the Milk’ and then perhaps start scrolling up from there. It should keep you occupied for quite some time.

    I still have plans to do a totally new book but it got put aside just as I was starting to begin writing because of my own health problems. Now, 18 months later I am giving thought to taking it up again. Regardless, I have a couple more A2 articles planned in my mind for this website.

    KeithW

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