Chilean Dairy and Fonterra

I wrote this article in Santiago Airport, waiting for a rescheduled flight to New Zealand. It had been a long night with flights cancelled because of the tragic Santiago riots, and thousands of stranded passengers sleeping on chairs and on the floor. It took 56 hours to get home from Osorno in Chile’s dairy heartland back to Canterbury. Definitely too long for old bones!

I came to Chile at the request of Chilean dairy groups, including support from their government, to talk about A2 milk. As most of my readers will know, A2 milk is milk that is free of A1 beta-casein. However, it was also a great opportunity to look more broadly at the Chilean dairy industry, including how Fonterra fits into that picture.

I was accompanied by Canterbury dairy farmer Marvin Pangborn. Several years back we did a similar trip to the USA to try and understand something of modern dairying there. We set ourselves a similar aim for Chile.

One of my aims was to talk exclusively to Chileans and not expatriate Kiwis. And that is how it happened. The Chileans talked about what they were doing, and their perceptions of what Kiwi farmers in Chile were doing.

The distinction is important. If we had spoken to Kiwis, we may have got a different perception, both of what the Chileans are doing and also what the Kiwis are doing in Chile. I already had fair knowledge of the Kiwi perspective, and so on this trip I wanted to get the Chilean perspective.

That meant, for example, that I heard different things than what Fonterra’s directors hear when they go to Chile.

Kiwis have been investing and taking their dairy technology to Chile for close on 20 years. The Chileans think the Kiwis got their timing right, and have consequently made excellent investment returns on the land they bought.

The Chileans also like some of the Kiwi technology. However, they are not so convinced about aspects of the overarching Kiwi farming systems.

Like us, the Chileans believe that grass lies at the heart of profitable dairy farming. In the Chilean heartland around Osorno, all farms are grazing farms. However, further north towards Santiago the rainfall drops markedly and grassland farming no longer works.

Here I want to focus on the Osorno model, or more correctly, the two Osorno models. One of those is the local Chilean system and the other is the Kiwi system as implemented by the Kiwis.

Even that depiction of two models is a simplification. Just as in New Zealand, the reality is a myriad of variations, and every farmer sees things somewhat differently.

Chilean dairy cows in Osorno (Los Lagos) region

Most of the Chileans we visited were big farmers. These farmers tend to be well qualified, often with university degrees in fields such as engineering, veterinary science and business. Their farms are typically between 400 and 2000 cows. The Kiwi farms in Chile also tend to be large, and so the comparison has some basis.

There are also many small farms in Chile. For example, we met one group of around ten farmers whose production ranged down to about 20 milking cows. But I am not talking about those farmers here, simply because, despite their importance, their situation is of little direct relevance to NZ.

The big Chilean farmers look somewhat askance at the Kiwi system, and were not backward in voicing criticisms when probed, although there is also some admiration.

The Chileans think that Kiwis are too hard on their cows. The Chileans like to see cows fed better and producing more milk. That means using supplements where appropriate. Typical production on the grazing farms we visited is well over 500kg milksolids per lactation and on some grazing farms much higher than this.

The Chileans also believe that in their country 12-month milking systems work better than seasonal milking. They told us that some of the Kiwis in Chile, although arguing strongly over the years for the seasonal system, are also now moving to 12-month production.

The challenge for 12-month production in the Osorno region is that winters can be exceptionally wet. Despite free draining soils, this creates big challenges both for animals and pasture management. These issues become greater if the cows are milking.

However, there are two other key parts to the story. One of these is that Osorno summers are drier than in New Zealand. Think of the Waikato, but with cooler and wetter winters, plus summers at least as hot and undoubtedly drier. That is how Osorno is.

The second key issue is that Chile now struggles to be self-sufficient in milk production. Nearly all of the product is used to feed the 18 million Chileans. Hence, the demand is for consumer-ready products rather than ingredients. That creates a demand for a steady supply of milk throughout the year.

This is where Fonterra comes into the picture.

Fonterra has two complementary companies in Chile, and it can be confusing. Soprole is 99 percent owned by Fonterra. However, Soprole also owns approximately 86 percent of Prolesur, and their profits are consolidated into Soprole and hence through to Fonterra.

Soprole itself has strong consumer brands. It used to be the lead dairy company in Chile but has now slipped to third position. I have previously written about that here. In contrast, Prolesur manufactures ingredients which it sells to Soprole.

In the Osorno region, Fonterra buys its milk through Prolesur rather than the parent Soprole. Given the focus on ingredients, Fonterra has also been in favour of seasonal production systems as these can reduce the cost of milk production.

The biggest problem for Fonterra in Chile is Prolesur rather than the overarching Soprole. Prolesur, as an ingredient producer, has been either unable or unwilling to pay farmers enough to compete with the other big Chilean dairy companies such as co-operative Colun and investor-focused Nestlé. Accordingly, Fonterra’s Prolesur has been losing milk supply in a big way.

Fonterra knows that if Prolesur continues to lose farmer suppliers then there will be more stranded assets. This season, Prolesur is trying to entice farmers to stay by offering higher prices.

If Prolesur is to be sold, which is the logical business decision, then it must keep and enhance its supply of farmers. The Chileans say that without milk supply, Prolesur is worth very little.

The problem for Fonterra is that whereas some Chileans still admire Kiwi dairy farmers, we never found one farmer who had a good word for Fonterra. Fonterra is strongly disliked as a consequence of the way it has treated its suppliers. Farmers say that never again can Fonterra be trusted.

Among the Chilean dairy companies, the co-operative Colun has an excellent reputation. It has been exceptionally successful and has seriously outperformed Fonterra. However, Colum has its factories full. It has been Nestlé which has been taking supply away from Fonterra in the last year.

Unlike Fonterra, whose plants are described by the Chileans as ‘old’, Nestlé has a modern infant-formula plant near Osorno. They can undoubtedly afford to pay farmers more than what Fonterra can. And farmers talk well of Nestlé. There lies the rub for Fonterra in Chile.

About Keith Woodford

Keith Woodford is an independent consultant, based in New Zealand, who works internationally on agri-food systems and rural development projects. He holds honorary positions as Professor of Agri-Food Systems at Lincoln University, New Zealand, and as Senior Research Fellow at the Contemporary China Research Centre at Victoria University, Wellington.
This entry was posted in Agribusiness, Dairy, Fonterra. Bookmark the permalink.

4 Responses to Chilean Dairy and Fonterra

  1. Simon Redmond says:

    looks like another disaster waiting to happen..

  2. douglaslinehamjnr says:

    Good afternoon
    I’m not a dairy farmer but I take a keen interest in “things rural” and I am fast coming to the opinion that Fonterra is incompetent, or at least was under the previous administration, and has been shafted at every point of the compass. Two things I struggle with:

    1. How poorly the company was managed by “thieves in suits” who stole their wages and blinded their clientele with bullshit and misinformation.
    2. The new CEO is the poor sod who has to make the tough decisions, confront all the derision from his clients and yet they expect him to toil for bloody peanuts. Collectively the directors of Fonterra are a disgrace, the share price is testament to that.
    A team of meat company managers would have cut through all of the crap and found the true protein very quickly, instead we wait to receive the cull animals from the herd. Seems to me there’s a few humans that need to be loaded on the cull truck, but not to the meat pant. Their blood and guts would ruin the protein mix. I’m astonished, disappointed, dismayed, sorry for the farmers, and bloody angry with the management. Before I get too wound up I’m going down the garden. What a bloody cock-up, every other milk company around the world is laughing at Fonterra – how embarrassing.
    Have a nice weekend

    Doug Lineham

    Phone / Fax: 07 823 2506
    Mobile: 027 293 9632
    Postal: 10 Fairburn Place, Leamington
    Cambridge 3432.

  3. Paul Harris says:

    This article creates more questions than it answers … Many farmers who own Fonterra struggle to be positive …. its a competitive milk market processing scale and efficiency and international market dictate return … be great to see the facts around this rather than perception … each processors model and modus would be great allowing informed opinion ….

    • Keith Woodford says:

      My writing ambitions in relation to the Chilean dairy scene are more modest than what you are suggesting. However, a starting point for Fonterra is to understand its clients and why they might be leaving the company. As a dairy processor it is rather important to know what your supply base thinks of you, and to understand the environment in which you are operating. It can be argued that Fonterra’s challenges in Chile arise from that lack of understanding

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