One of the challenges of communicating the A2 story is its complexity. Another challenge is that the marketers of A2 milk are constrained by consumer legislation in the claims they can make. But occasionally a consumer-friendly informative article does appear in the media. Today was one of those days, with an interesting and informative article in Melbourne’s ‘Sunday Herald Sun’. According to Wikipedia, The ‘Herald Sun” has a circulation of just over half a million and a readership of 1.5 million.
Today’s A2 article can be found at http://www.heraldsun.com.au/news/milk-minus-mutants-boost-for-the-lactose-intolerant/story-e6frf7jo-1226096018913.
Alternatively, a pdf is attched here: Milk minus mutants boost for the lactose intolerant