One of the challenges of communicating the A2 story is its complexity. Another challenge is that the marketers of A2 milk are constrained by consumer legislation in the claims they can make. But occasionally a consumer-friendly informative article does appear in the media. Today was one of those days, with an interesting and informative article in Melbourne’s ’Sunday Herald Sun’. According to Wikipedia, The ‘Herald Sun” has a circulation of just over half a million and a readership of 1.5 million.
Today’s A2 article can be found at http://www.heraldsun.com.au/news/milk-minus-mutants-boost-for-the-lactose-intolerant/story-e6frf7jo-1226096018913.
Alternatively, a pdf is attched here: Milk minus mutants boost for the lactose intolerant
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An interesting thing about this is that the A2 people were not initially expecting A2 milk to be of benefit to those suffering lactose intolerance. The development of A2 milk was based on the well-known correlations between A1 milk and other health conditions such as heart disease and diabetes, and the links with autism, but the A2 promoters themselves said it was unlikely to overcome lactose intolerance. And some scientists warned sufferers of lactose intolerance that A2 could not be beneficial because it still contained lactose. Here is a case where the public have stumbled on something the experts didn’t expect. The anecdotal evidence is now piling up, and it’s getting harder and harder for entrenched dairy interests to deny any longer that A2 has health benefits. Surely it would be pretty easy to set up a clinical human trial on this particular aspect of the A1-A2 comparison, as the effects are measurable and immediate.
Nick
I agree. I am hopeful that such a trial will occur shortly.
But even a ‘simple’ clinical trial can be complex, and to be convincing to the sceptics it would be helpful if there can be objective measures as to what is happening in the gut, as well as how people feel.
KeithW